I started working on this project for a local print shop wanting to make a new branding. I designed a S in the shape of a bird. I created various types of logos for the client before sending off the final logo below. 

The project had gone through various different changes from the beginning. The beginning was much simpler and more of a simple S with some qualities like a bird. I had originally included Printing services as a clearer idea so people do not get confused by the religious term of shalom. The client liked it without. I had a rough draft with the bottom logo, and a more visually engaging logo with less of the S and more of the bird elements with printing on the third logo from the left. 

Overall the Logo looked great, but it was time to add some color to the mix. I had given a suggestion of Black and gold which the client liked overall, but they wanted to see a logo with CMYK in the logo colors. I sent them the first logo I made as a proof of concept for the logo color scheme.

They thought that it looked cool, but they said that they would work on color on their own since they are a print shop, and the final logo I sent off was in black and white. I gave them a file in a .png .jpg and a PDF of the logo in B&W and W&B for the times colors may need to be inversed.